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Mark van Rijmenam

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Top Stories by Mark van Rijmenam

In the coming years, Big Data will change the way organizations and societies are operated and managed. Big data however, is not the only trend that will impact significantly how organizations operate. Another major trend at the moment is gamification. Gamification will change the way organizations connect with consumers and it will provide extremely valuable big data that can be turned into insights. Let's first look at what gamification exactly is. Gamification is the use of game elements in non-game contexts. It can be used externally, to interact with customers and improve marketing efforts that lead to increased sales. Gamification is also used internally, where gamification can lead to increased employee productivity as well as internal crowd sourcing activities. Finally, gamification can be used to change behaviour of consumers. A great example of this is th... (more)

Big Data Will Revolutionize Learning

New technologies allow schools, colleges and universities to analyze absolutely everything that happens. From student behavior, testing results, career development of students as well as educational needs based on changing societies. A lot of this data has already been stored and is used for statistical analysis by government agencies such as the National Center for Educational Statistics. With the rise of more and more online education and the development of MOOCs all the data gets a completely new meaning. Big Data allow for very exciting changes in the educational field that w... (more)

On-the-Go Big Data Requires a Different Approach: Four Guidelines

By the end of 2013, 1.4 billion smartphones will be in use by consumers from around the world. Around 2015, Gartner predicts that more tablets will be sold than PCs worldwide and in 2017 1.75 tablets will be sold for every PC. The growth of smartphones is not only in the Western world. Seventy-five percent of all new smartphones will be sold in Africa and Asia. The mobile era is upon us and this will require a different approach by organizations. What is the effect on Big Data and how can on-the-go Big Data add value to your organization? Mobile devices, meaning tablets, smartph... (more)

The Big Data Roadmap

Knowing what Big Data is, is one; knowing what a Big Data strategy is two; knowing how to implement that Big Data strategy is even more difficult. At least, that is how a lot of organizations perceive it. It must be said, in large process-directed organizations, what most of the large corporates are, it can be difficult. Convincing the board and defining where to start could be a daunting task, when in fact the steps that need to be taken are clear and straightforward. This roadmap can help you define and implement the right Big Data strategy. First of all, organizations need to... (more)