In the coming years, Big Data will change the way organizations and societies
are operated and managed. Big data however, is not the only trend that will
impact significantly how organizations operate. Another major trend at the
moment is gamification. Gamification will change the way organizations
connect with consumers and it will provide extremely valuable big data that
can be turned into insights.
Let's first look at what gamification exactly is. Gamification is the use of
game elements in non-game contexts. It can be used externally, to interact
with customers and improve marketing efforts that lead to increased sales.
Gamification is also used internally, where gamification can lead to
increased employee productivity as well as internal crowd sourcing
activities. Finally, gamification can be used to change behaviour of
consumers. A great example of this is th... (more)
New technologies allow schools, colleges and universities to analyze
absolutely everything that happens. From student behavior, testing results,
career development of students as well as educational needs based on changing
societies. A lot of this data has already been stored and is used for
statistical analysis by government agencies such as the National Center for
Educational Statistics. With the rise of more and more online education and
the development of MOOCs all the data gets a completely new meaning. Big Data
allow for very exciting changes in the educational field that w... (more)
By the end of 2013, 1.4 billion smartphones will be in use by consumers from
around the world. Around 2015, Gartner predicts that more tablets will be
sold than PCs worldwide and in 2017 1.75 tablets will be sold for every PC.
The growth of smartphones is not only in the Western world. Seventy-five
percent of all new smartphones will be sold in Africa and Asia. The mobile
era is upon us and this will require a different approach by organizations.
What is the effect on Big Data and how can on-the-go Big Data add value to
Mobile devices, meaning tablets, smartph... (more)
Knowing what Big Data is, is one; knowing what a Big Data strategy is two;
knowing how to implement that Big Data strategy is even more difficult. At
least, that is how a lot of organizations perceive it. It must be said, in
large process-directed organizations, what most of the large corporates are,
it can be difficult. Convincing the board and defining where to start could
be a daunting task, when in fact the steps that need to be taken are clear
and straightforward. This roadmap can help you define and implement the right
Big Data strategy.
First of all, organizations need to... (more)